Welcome To!

Resource Center For Scientific Marketing

Influence Others

More has been discovered about the brain in the last decade than in all previous history. So when it comes to sales or marketing you now have an inescapable binary choice: Speculate and hope for the best, or use science and gain from those recent advances.* It’s a no-brainer.

Colors indicate pathways associated with distinct cognitive functions, demonstrating a promising new way to examine the feelings and thoughts influencing our behavior. This image from the Human Connectome Project, a federally sponsored program to map the human brain.

Are you disappointed in your marketing and the sales you’d hoped it would deliver?

If so, perhaps science can help

Recent finding coming out of neural labs are revealing the way the brain’s decision making machinery actually works. And that’s great news for startups because less guessing and more certainty always results in better outcomes.

What Our Customers Say About Us

What others have to say about applying neural science to their sales and marketing challenges.

I entered the Founders Space incubator with a prepared investor pitch. But then attended Nathan’s class where I learned about the ‘Science of Why’ – a much better approach because it exposes the core motivators influencing human behavior. Using those insights, we completely transformed the pitch into one that was much more compelling. Well worth attending. In fact, the only party I wouldn’t recommend this class to is my competitors.

Andrew Gowasackwww.truststamp.us on Feb 9, 2016

Just after one session with Nathan and his team at the Recourse Center for Scientific Marketing, they quickly understood our company’s pain points and provided actionable steps to engage our target audience in a creative way that we had not even thought about before.
Nathan’s expertise in the science behind human motivation revealed itself in the immediate success we experienced.

Danielle Yorkowww.vyykn.com on Mar 24, 2016

Great use of time, learned new and useful material, so I totally recommend it, especially if like me, you didn’t learn this important skill in school. I sat through several persuasion seminars and they usually boiled down to exploring the obvious. But the one Nathan put on was, right from the beginning, different. I especially liked the summaries of the science work – for example the experiments with the mint at high class restaurants and the spinning wheel, both showing how people are influenced by subliminal forces they are not aware of. Those insights are directly useful in my marketing work. In fact, the class ran almost an hour over time, and almost everyone stayed to the end. It was that good. Would recommend!

Jeffrey Adamswww.runway.is on Feb 1, 2016

Yesterday I attended Nathan’s fascinating presentation on what evolutionary psychology has to say about persuasion, at the Runway incubator in San Francisco. Nathan described recent advances in evolutionary psychology and drew insights applicable to marketing and advertising. I particularly appreciated the side-by-side examples of good and bad advertisements of similar products.

Francisco Corellawww.pomcore.com on Nov 25, 2015

Get in touch

Phone: 305.632.1368

Email: nathan@rcsm.io

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In three decades of sales/marketing experience, I noticed more and more fascinating discoveries in neural science on influencing people and applied those findings to improve my results. I started NCSM to share what I found easily applicable.

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