"Just after one session with Nathan and his team at the Recourse Center for Scientific Marketing, they quickly understood our company's pain points and provided actionable steps to engage our target audience in a creative way that we had not even thought about before.
Nathan's expertise in the science behind human motivation revealed itself in the immediate success we experienced."
- Danielle Yorko, www.vyykn.com on Mar 24, 2016.
"I entered the Founders Space incubator with a prepared investor pitch. But then attended Nathan’s class where I learned about the ‘Science of Why’ - a much better approach because it exposes the core motivators influencing human behavior. Using those insights, we completely transformed the pitch into one that was much more compelling. Well worth attending. In fact, the only party I wouldn't recommend this class to is my competitors.
- Andrew Gowasack, www.truststamp.us on Feb 9, 2016.
"Great use of time, learned new and useful material, so I totally recommend it, especially if like me, you didn’t learn this important skill in school. I sat through several persuasion seminars and they usually boiled down to exploring the obvious. But the one Nathan put on was, right from the beginning, different. I especially liked the summaries of the science work – for example the experiments with the mint at high class restaurants and the spinning wheel, both showing how people are influenced by subliminal forces they are not aware of. Those insights are directly useful in my marketing work. In fact, the class ran almost an hour over time, and almost everyone stayed to the end. It was that good. Would recommend!
- Jeffrey Adams, www.runway.is on Feb 1, 2016.
"Yesterday I attended Nathan's fascinating presentation on what evolutionary psychology has to say about persuasion, at the Runway incubator in San Francisco. Nathan described recent advances in evolutionary psychology and drew insights applicable to marketing and advertising. I particularly appreciated the side-by-side examples of good and bad advertisements of similar products. "
- Francisco Corella, www.pomcore.com on Nov 25, 2015.
"This is an empowering class, and if you come from a STEM background you should seriously consider taking it. ”
- June Power on Aug 15, 2015.
“The science based approach Nathan uses to explain why some things work and others don’t was really helpful. My team applied it to our presentation and it made a noticeable difference. If you have a good business model, but are struggling with how to express it in a way that makes people pay attention, then definitely sign up for the next class.
- Andrew Ma, www.senorid.com on May 28, 2015