What Evolutionary Psychology Has To Say About Influencing Others

 By Nathan Schor | 305.632.1368 | nathan@rcsm.io

 
More has been discovered about the human brain in the last ten years than in all of human history. This class summarizes those findings, bringing you up to speed on the advances pertinent to influencing others. We help you gain from better understanding how the brain’s decision making machinery works. You’ll learn to take advantage of what neural science teaches is the optimal approach to communicating persuasively, and leave knowing several immediately useful science-based tips on influencing others.

Imagine if you were able to offer your product to customers or to pitch your company to investors so they, on their own accord and before you spoke your first word, were influenced to buy into your vision because of techniques you used, and equally important, because of those you avoided. That astounding claim is true because the anatomically modern human brain is hard-wired by millions of years of evolution to scan for certain signals it much prefers over others. Such builtin biases are among the recent discoveries about how we influence each other. Indeed, with multiple disciplines focusing simultaneously on the human brain, more has been discovered about that singular organ in the last decade than in all previous history.

As a result, we’re in a propitious position of witnessing the birth of a radically counterintuitive model of how neural processes motivate our behavior, both as individuals and in groups.

Taking insights from well-regarded books including:

-Thinking, Fast and Slow (Nobel Laureate Daniel Kahneman),

-Influence: Science and Practice (Robert B. Cialdini),

-Start with Why (Simon Sinek),
Our scientific marketing approach applies those findings to typical communication challenges entrepreneurs face such as:

·Explaining the startup’s business model so it interests investors and attracts team members

·Designing marketing material and a home page that encourages engagement

By working with the Resource Center for Scientific Marketing, you’ll learn that influencing others is no longer the art it was for centuries, but instead, persuasion is emerging as a science, making it a skill you can readily acquire.

 

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