More has been discovered about the brain in the last decade than in all previous history.


So when it comes to sales or marketing you now have an inescapable binary choice:


Speculate and hope for the best, or use science and gain from those recent advances.*


It's a no-brainer.

The Science of Why* The 'Science of Why' Distinguished Author Series at Runway: Keeping the startup community up to speed on the latest findings in neural science germane to their commercial success. PRESENTS ITS INAUGURAL EVENT The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy Dr. David Forbes will conduct a master class (lecture and workshop) introducing and applying his seminal work to the startup community in Silicon Valley. If your startup would benefit from such an analysis, then contact me at and include ‘Candidate for Dr. Forbes’ Workshop’ in the subject line. RSVP for ‘The Science of Why’

* Neural Circuitry – Colors indicate pathways associated with distinct cognitive functions, demonstrating a promising new way to examine the feelings and thoughts influencing our behavior. This image from the Human Connectome Project, a federally sponsored program to map the human brain.  See more Connectome Pictures

Are you disappointed in your marketing and the sales you'd hoped it would deliver?

If so, perhaps science can help.

Recent finding coming out of neural labs are revealing the way the brain's decision making machinery actually works.

And that’s great news for startups because less guessing and more certainty always results in better outcomes.

"The only party I wouldn't recommend this class to is my competitors." - Andrew Gowasack

Don't just take our word for it, see what others have to say





What others have to say about applying neural science to their sales and marketing challenges.

Danielle Yorko

"Just after one session with Nathan and his team at the Recourse Center for Scientific Marketing, they quickly understood our company's pain points and provided actionable steps to engage our target audience in a creative way that we had not even thought about before.
Nathan's expertise in the science behind human motivation revealed itself in the immediate success we experienced."
- Danielle Yorko, on Mar 24, 2016.


"I entered the Founders Space incubator with a prepared investor pitch. But then attended Nathan’s class where I learned about the ‘Science of Why’ - a much better approach because it exposes the core motivators influencing human behavior. Using those insights, we completely transformed the pitch into one that was much more compelling. Well worth attending. In fact, the only party I wouldn't recommend this class to is my competitors.
- Andrew Gowasack, on Feb 9, 2016.


"Great use of time, learned new and useful material, so I totally recommend it, especially if like me, you didn’t learn this important skill in school. I sat through several persuasion seminars and they usually boiled down to exploring the obvious. But the one Nathan put on was, right from the beginning, different. I especially liked the summaries of the science work – for example the experiments with the mint at high class restaurants and the spinning wheel, both showing how people are influenced by subliminal forces they are not aware of. Those insights are directly useful in my marketing work. In fact, the class ran almost an hour over time, and almost everyone stayed to the end. It was that good. Would recommend!
- Jeffrey Adams, on Feb 1, 2016.

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"Yesterday I attended Nathan's fascinating presentation on what evolutionary psychology has to say about persuasion, at the Runway incubator in San Francisco. Nathan described recent advances in evolutionary psychology and drew insights applicable to marketing and advertising. I particularly appreciated the side-by-side examples of good and bad advertisements of similar products. "
- Francisco Corella, on Nov 25, 2015.


"This is an empowering class, and if you come from a STEM background you should seriously consider taking it. ”
- June Power on Aug 15, 2015.

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“The science based approach Nathan uses to explain why some things work and others don’t was really helpful. My team applied it to our presentation and it made a noticeable difference. If you have a good business model, but are struggling with how to express it in a way that makes people pay attention, then definitely sign up for the next class.
- Andrew Ma, on May 28, 2015