* NEURAL CIRCUITRY
Colors indicate pathways associated with distinct cognitive functions, demonstrating a promising new way to examine the feelings and thoughts influencing our behavior. This image from the Human Connectome Project, a federally sponsored program to map the human brain.
Resource Center For Scientific Marketing
More has been discovered about the brain in the last decade than in all previous history. So when it comes to sales or marketing you now have an inescapable binary choice: Speculate and hope for the best, or use science and gain from those recent advances.* It’s a no-brainer.